> For the complete documentation index, see [llms.txt](https://interactively.gitbook.io/interactively-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://interactively.gitbook.io/interactively-docs/build/conditional-branching.md).

# Conditional Branching

{% hint style="info" %}
Conditional Branching is available on our **Growth** and **Enterprise** plans.
{% endhint %}

### What is Conditional Branching?

Conditional branching allows you to create different paths based on specific conditions or user choices. Select different interest areas or features within your demo to create a bespoke demo path for every visitor.

### How can I add branching paths in my demo?

* **Hotspot/callout branching:** Add multiple hotspots or callouts to a demo step, each directing viewers to a different step.  
* **Chapter Branching:** Add multiple buttons to a chapter, each linking to a different step or an external page.

{% hint style="info" %}
**Tip:** Create multiple chapters and branches in a single demo for an even more engaging and personalized experience.
{% endhint %}

### What insights can I gather from Conditional Branching?

In [**Step Analysis**](/interactively-docs/track-and-analyze/advanced-demo-analytics.md), steps with branches will display a branch icon. Hovering over the branch will show you:

* **View rate:** The total unique views for the step.
* **Drop-off:** The percentage and total number of visitors who exited after the previous step.
* **Branches:** The different paths and their destinations.
* **Visitor engagement:** The percentage and total count of visitors who selected each path.

Then, analyze each path visitors selected to identify engagement rates and drop-off percentages. 


---

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