# Advanced Enrichment

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Advanced Enrichment is available on our **Growth** and **Enterprise** plans.
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### What is Advanced Enrichment?

**Advanced Enrichment** is the process of enhancing existing data by adding new, relevant information from external sources. Once a [visitor](#visitor-enrichment) or account is identified, their profile is enriched with demographic and firmographic (company) data. Data is gathered from multiple sources and databases, leveraging AI and LLMs to transform unstructured information into accurate, standardized datasets.

### How do I enrich visitor and account profiles?

If you are on our **Growth** or **Enterprise** plan, all visitor and account profiles are enriched automatically as soon as they are identified.

To view the enriched data, just go to the visitor or account profile.

## Visitor Enrichment

Visitor profiles are enriched with the following attributes:

* Name
* Email address
* Company
* Company domain
* Industry
* Location 
* Social media URLs

## Account Enrichment

Company account profiles are enriched with the following attributes:

* Company name
* Company domain
* Company description
* Interest level
* Industry
* Headquarters location
* Annual recurring revenue (ARR)
* Number of employees
* Total funding raised
* Social media URLs


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