Learn more about visitor and company account data enrichment.
Advanced Enrichment is available on our Growth and Enterprise plans.
What is Advanced Enrichment?
Advanced Enrichment is the process of enhancing existing data by adding new, relevant information from external sources. Once a visitor or account is identified, their profile is enriched with demographic and firmographic (company) data. Data is gathered from multiple sources and databases, leveraging AI and LLMs to transform unstructured information into accurate, standardized datasets.
How do I enrich visitor and account profiles?
If you are on our Growth or Enterprise plan, all visitor and account profiles are enriched automatically as soon as they are identified.
To view the enriched data, just go to the visitor or account profile.
Visitor Enrichment
Visitor profiles are enriched with the following attributes:
Name
Email address
Company
Company domain
Industry
Location
Social media URLs
Account Enrichment
Company account profiles are enriched with the following attributes:
