# Account-Based Engagement

{% hint style="info" %}
Account-Based Engagement is available on our **Growth** and **Enterprise** plans
{% endhint %}

## Accounts

On the **Accounts page**, access a full list of all of the companies that have engaged with your demos and their, domain, interest rating (very high, high, moderate, or low), visitors, sessions, total time, and last activity. Click on a company's name to view their [Company Account Profile](#company-account-profiles).

In the Accounts page you can:

* **Filter and sort** visitors by interest, name, last activity, steps, sessions, total time, and time frame.
* **Export** a .CSV file of your accounts.

## Company Account Profiles

All engagement data from visitors within the same company account is unified using [Identity Resolution](/interactively-docs/track-and-analyze/identity-resolution.md) into a comprehensive company account profile, enriched with firmographic data such as location, industry, revenue, and more. 

### How do I view a company account's profile?

To view a company account's profile, click on the company name in the following locations:

* The [Accounts](/interactively-docs/track-and-analyze/account-based-engagement.md) page (left sidebar)
* The **Accounts** section of the [**Analyze**](/interactively-docs/track-and-analyze/advanced-demo-analytics.md) tab of a demo
* The <kbd>...</kbd> button in a Visitor Profile

### What company data is enriched?

Once a company account is identified, their profile is enriched with firmographic data using Interactively's [Advanced Enrichment](/interactively-docs/track-and-analyze/advanced-enrichment.md).&#x20;

The following attributes are enriched for company accounts:

* Company name
* Company domain
* Company description
* Interest level
* Headquarters location
* Industry
* Annual recurring revenue (ARR)
* Number of employees
* Total funding raised
* Social media URLs

### What engagement data is tracked in a company account's profile?

Company Account profiles help you identify highly engaged companies, enabling you to launch targeted ABM campaigns and tailor your messaging for maximum impact.

#### Interest

Company accounts are given an interest rating based off of their demo engagement data. The different interest levels are: **Very high**, **High**, **Moderate**, and **Low**.&#x20;

#### Session Summary

* **Total time spent:** The cumulative time spent by the company account's visitors engaging with your demos.
* **Unique visitors:** The total number of individual visitors from the company account who interacted with your demos.
* **Total steps:** The total number of steps completed across all demos by visitors within the company account.
* **Total sessions:** The total number of visits to all demos by the company account's visitors.
* **Completions:** The total number of demos where visitors from the company account reached the final step.
* **Average session time:** The average duration of each visit by the company account’s visitors.

#### Demos

* **Demos visited:** All demos that the company account has interacted with.
* **Time spent:** The total time spent interacting with all demos.
* **Sessions:** The total number of visits across all demos.
* **Steps:** The total number of steps completed across all demos.

#### Visitors

* **Visitor:** The individual from the account who has engaged with your demos.
* **Last activity:** The time since the visitor last interacted with one of your demos. Hover to view the exact date and time of their most recent interaction.
* **Time spent:** The total duration the visitor spent interacting with all demos.
* **Steps completed:** The total number of steps the visitor completed across all demos.
* **Sessions:** The total number of visits by the visitor across all demos.

#### CTA Clicks

* **CTAs** **(Call-to-Actions)** and their corresponding URLs clicked by the account across all demos.
* **Visitor:** The specific visitor from the account who interacted with the CTA.
* **Clicks:** The total number of times the CTAs were clicked.

#### Share Links

* **Demo:** The demo from which the share link was created.
* **Link:** The unique share link associated with the demo.
* **Activity:** The total number of visits to the share link by the account
* **Expand the arrow** to view additional details, including the visitor, time spent on the link, and completion percentage.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://interactively.gitbook.io/interactively-docs/track-and-analyze/account-based-engagement.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.