Interactively Documentation
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On this page
  • Accounts
  • Company Account Profiles
  • How do I view a company account's profile?
  • What company data is enriched?
  • What engagement data is tracked in a company account's profile?
  1. Track & Analyze

Account-Based Engagement

Reveal and enrich the company accounts engaging with your Interactively demos.

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Last updated 1 month ago

Account-Based Engagement is available on our Growth and Enterprise plans

Accounts

On the Accounts page, access a full list of all of the companies that have engaged with your demos and their, domain, interest rating (very high, high, moderate, or low), visitors, sessions, total time, and last activity. Click on a company's name to view their .

In the Accounts page you can:

  • Filter and sort visitors by interest, name, last activity, steps, sessions, total time, and time frame.

  • Export a .CSV file of your accounts.

Company Account Profiles

All engagement data from visitors within the same company account is unified using into a comprehensive company account profile, enriched with firmographic data such as location, industry, revenue, and more.

How do I view a company account's profile?

To view a company account's profile, click on the company name in the following locations:

  • The page (left sidebar)

  • The Accounts section of the tab of a demo

  • The ... button in a Visitor Profile

What company data is enriched?

The following attributes are enriched for company accounts:

  • Company name

  • Company domain

  • Company description

  • Interest level

  • Headquarters location

  • Industry

  • Annual recurring revenue (ARR)

  • Number of employees

  • Total funding raised

  • Social media URLs

What engagement data is tracked in a company account's profile?

Company Account profiles help you identify highly engaged companies, enabling you to launch targeted ABM campaigns and tailor your messaging for maximum impact.

Interest

Company accounts are given an interest rating based off of their demo engagement data. The different interest levels are: Very high, High, Moderate, and Low.

Session Summary

  • Total time spent: The cumulative time spent by the company account's visitors engaging with your demos.

  • Unique visitors: The total number of individual visitors from the company account who interacted with your demos.

  • Total steps: The total number of steps completed across all demos by visitors within the company account.

  • Total sessions: The total number of visits to all demos by the company account's visitors.

  • Completions: The total number of demos where visitors from the company account reached the final step.

  • Average session time: The average duration of each visit by the company account’s visitors.

Demos

  • Demos visited: All demos that the company account has interacted with.

  • Time spent: The total time spent interacting with all demos.

  • Sessions: The total number of visits across all demos.

  • Steps: The total number of steps completed across all demos.

Visitors

  • Visitor: The individual from the account who has engaged with your demos.

  • Last activity: The time since the visitor last interacted with one of your demos. Hover to view the exact date and time of their most recent interaction.

  • Time spent: The total duration the visitor spent interacting with all demos.

  • Steps completed: The total number of steps the visitor completed across all demos.

  • Sessions: The total number of visits by the visitor across all demos.

CTA Clicks

  • CTAs (Call-to-Actions) and their corresponding URLs clicked by the account across all demos.

  • Visitor: The specific visitor from the account who interacted with the CTA.

  • Clicks: The total number of times the CTAs were clicked.

Share Links

  • Demo: The demo from which the share link was created.

  • Link: The unique share link associated with the demo.

  • Activity: The total number of visits to the share link by the account

  • Expand the arrow to view additional details, including the visitor, time spent on the link, and completion percentage.

Once a company account is identified, their profile is enriched with firmographic data using Interactively's .

Advanced Enrichment
Identity Resolution
Accounts
Analyze
Company Account Profile