# Advanced Demo Analytics {% hint style="info" %} Advanced Analytics are available on our **Growth** and **Enterprise** plans. {% endhint %} In the **Analyze** tab, you can view [Demo Performance Analaytics](https://interactively.gitbook.io/interactively-docs/track-and-analyze/demo-performance-analytics), along with [Step Analysis](#step-analysis), [CTA Clicks](#cta-clicks), [Link Activity](#link-activity), [Visitors](#visitors), [Accounts](#accounts), and [Form Submissions](#form-submissions). ## Step Analysis Track step completion rates in your demo and identify where visitors drop off using Step Analysis. Use these insights to better understand your users and optimize your demo for higher engagement and conversion. ### What insights can I gather from the Step Analysis? Hover over each step to reveal: * **View rate:** The total unique views for the step. * **Drop-off:** The percentage and number of viewers who exited after the previous step. If the step features [**Conditional Branching**](https://interactively.gitbook.io/interactively-docs/build/conditional-branching), hover over it to reveal: * **View rate:** The total unique views for the step. * **Drop-off:** The percentage and total number of visitors who exited after the previous step. * **Branches:** The different paths and their destinations. * **Visitor engagement:** The percentage and total number of visitors who selected each path. ## CTA Clicks See who clicked on a call-to-action (CTA) button during your demo. There are three types of CTAs included in this metric: * Chapter link buttons * Watermark * Logo on the share page In the **Analyze** tab of a demo, navigate to the **CTA Clicks** section to view: * **CTA:** CTAs clicked by both identified and non-identified users * **Clicks:** The total number of CTA clicks ## Link Activity Track the activity of the [Primary link](https://interactively.gitbook.io/interactively-docs/share/share-link#primary-public-link) and every [Custom share link](https://interactively.gitbook.io/interactively-docs/share/share-link#custom-share-link) created for a particular demo. To view all share links for a demo, go to the demo’s primary link **Analyze** tab and navigate to the **Link Activity** section. Click on any share link to open its dedicated **Analyze** page for detailed activity and engagement data. To learn more about tracking Link Activity, click [here](https://interactively.gitbook.io/interactively-docs/track-and-analyze/track-link-activity). ## Visitors In the [Visitors](https://interactively.gitbook.io/interactively-docs/track-and-analyze/visitors) section of **Analyze**, view both identified and unidentified visitors who engaged with your demo and their: * **Last Activity:** The time elapsed since the visitor last interacted with this demo. Hover over to view the exact date and time of their last interaction. * **Time spent:** The total time spent interacting with this demo. * **Steps:** Total number of steps completed in this demo. * **Sessions:** The total number of visits to this demo. You can also click on the visitor's name or ID number to access their enriched profile, which provides detailed analytics and engagement data. To learn more about Visitors, click [here](https://interactively.gitbook.io/interactively-docs/track-and-analyze/visitors). ## Accounts In the [Accounts](https://interactively.gitbook.io/interactively-docs/track-and-analyze/account-based-engagement) section of **Analyze**, you can view the company accounts that engaged with your demo, along with the following metrics: * **Intent Data**: The level of interest shown by the company (very high, high, moderate, or low). * **Visitors**: The total number of visitors from the company account who engaged with your demo. * **Sessions**: The total number of visits made by all visitors from the company account. * **Total Time**: The cumulative time spent by all visitors from the company account interacting with your demo. * **Last Activity**: The time elapsed since a visitor from the company last interacted with the demo. Hover over to view the exact date and time of their last interaction. Click on the company’s name to access its enriched profile, which includes detailed analytics and engagement data. To learn more about our Account-Based Engagement feature, click [here](https://interactively.gitbook.io/interactively-docs/track-and-analyze/account-based-engagement). ## Form Submissions [Add forms](https://interactively.gitbook.io/interactively-docs/build/chapter/form) into your demos to gather valuable information from viewers, such as names, emails, company details, feedback, and more. To view form submissions for a demo, go to the [Form Submissions](https://interactively.gitbook.io/interactively-docs/track-and-analyze/form-submissions) section in **Analyze**, where you'll see: * **Date submitted:** The date and time of the submission * **Response:** The visitor's response, along with the type of form field (email, text, or multiple choice). Learn more about Form Submissions [here](https://interactively.gitbook.io/interactively-docs/track-and-analyze/form-submissions). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://interactively.gitbook.io/interactively-docs/track-and-analyze/advanced-demo-analytics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.